.Beloved Viewers, S.e.o Pros, and Digital Marketing experts,.Hey there, I'm Jenise. I have actually gone to the SEJ helm for 15 years, with Loren Baker and also Brent Csutoras at my edge as bulk owners and operating companions.The other day, I got out of bed to a huge item of headlines: search engine optimization updates author Search Engine Property was obtained through advertising device company Semrush.There is actually an elephant in the area, so let's start there.What takes place when a big hunt advertising and marketing field player acquires a noticeable media outlet paid attention to the hunt marketing field?Will the publisher's protection continue to be unprejudiced and also agnostic? Will its own authoritative manuals include the breadth and also deepness of devices as well as platforms as well as services readily available -- several of which remain in direct competitors with Semrush?What occurs to Online search engine Land's reams as well as reams of existing content -- articles, white colored papers, digital books, video recordings-- that refer to Semrush rivals (umm, and also their back links)?What about trustworthy views from respected writers that run counter to the brand new business party lines somehow? Will those voices still be actually released, magnified, quoted on SEL? Or watered down, or even silenced?A lot of concerns.Neighborhood responses, thus far, have actually been actually either of a favorable, celebratory attribute or focused on problems of bias.Screenshot coming from LinkedIn, Oct 2024.Screenshot from LinkedIn, Oct 2024.Screenshot coming from X (Twitter), October 2024.Screenshot coming from LinkedIn, October 2024.Screenshot coming from X (Twitter), Oct 2024.Screenshot from X (Twitter), Oct 2024.SEL and Semrush both have actually been energetic in answering on social media, saying again that:." Our strategy is actually to continue to stay independent as well as unprejudiced. Our goal is to offer premium knowledge as we always possess.".I do strongly believe that these are their intents for the existing editorial staff, for now.I wonder to see whether this self-reliance will stand up the examination of time, after the dirt has actually resolved as well as the updates of the purchase is lining our electronic bird cages.I have an interest in figuring out if SEL's content flexibility are going to stand the examination of investor interests in an NYSE-traded firm that made $305 million in income in 2013. I believe we will definitely need to hang around as well as view.Listed below's Where Internet search engine Diary Stands.As being one of the last independent publishers in the SEO market, SEJ remains bootstrapped as well as unbossed.No one takes SEJ's strands, manages our back links, our insurance coverage, or even our texting.That corrects. SEJ is the honey badger of search engine optimisation journalism: We mention what we desire, when our company yearn for, exactly how our company prefer.SEJ is still dedicated to stating the fact (properly, the honest truth until factors modify with the protocols) regarding what is taking place in search engine optimisation as well as advertising and marketing.SEJ is still dedicated to supplying unbiased education and ideal practices for our viewers.A.k.a. company customarily below at SEJ.That Is Actually Search Engine Journal Anyways?Our crew of 26 folks around the globe is actually comprised of article writers, editors, designers, technologists, the back workplace who keep traits operating efficiently, purchases functions. They create me so honored, if I may boast a little bit of.Our company urge transparency, trial and error, accountability. We do not put up with workplace politics or dangerous habits. I love to believe we're dense. Our company discuss, our experts cuss, our experts delight each other along with ridiculous memes. Our experts have actually laughed together and also wept together.Very most essentially, when the sh * reaches the supporter, our company gather. We rally. Our experts acquire abrasive. Again and again. I inquire the group to make an effort again, to strengthen, to maintain learning-- and they perform it. Which is actually when you know you have an A-Team on your hands.That is actually the whole entire lineup. SEJ has no investors. No corporate overlords. And our experts want it that way.Our self-reliance has actually been actually challenging at times. It would behave to possess a business Father Warbucks that can easily "darken the skies with individuals," as being one of my favorite consultants liked to state.And so it performs offer me stop when a rival publisher is now backed by a multi-national business with over 1,000 staff members. That's a massive amount of sources, firepower, and reach out to.However throughout the years, SEJ's self-reliance has guaranteed our team's ability to deliver one hundred% impartial journalism and also education and learning for the hunt advertising community.Our company perform what we prefer. And also this is what I have faith in: That our readers, our marketers, our neighborhood will give what we need to have to be a formidable David to this brand new Giant.I accept your comments, responses, and ideas to make Online search engine Publication what the hunt advertising neighborhood requires it to be right now. Leave me a message listed below, and also I assure to reply.Jenise Uehara.CEO, Search Engine Publication.Featured Graphic: Tanveer Anjum Towsif/Shutterstock.